How to Track and Manage Regulated Content with Vera
This is the ninth installment in our How-To-Series: an ongoing set of posts full of tips and tricks for getting the most out of Vera.
If you’re in a regulated industry, like life sciences, financial services or the public sector, staying on top of regulated sales and marketing materials is the difference between compliance and regulatory trouble.
You’re working hard to equip and train your sales reps with compelling, always up-to-date collateral, but how do you track how it’s shared and used? And more importantly, how do you turn off access when that content has expired? Here’s how you can use Vera to track, manage, and control regulated promotional content:
Define the scope of access
Think of Vera as an invisible, secure shell for each of your regulated promotional documents that secures, tracks, and controls the file after it leaves your organization — anywhere that file moves. To start tracking sales and marketing collateral, right click the file to Secure with Vera and select who gets access.
(We’re showing you the manual way but all of this can be automated.)
You can choose to give access to the file in different ways, including a specific individual or a customer domain (e.g., everyone with a vera.com email address) if you’re hoping to disseminate materials to a wider audience. For regulated content, we recommend giving your recipients a View-Only rights policy to prevent others from editing or modifying your information. A view-only policy would prevent anyone from editing, printing, copy/pasting and can easily be customized to your workflow.
By securing your regulated content with Vera, you’re not only defining the scope of access to your content, you have complete confidence that authorized parties alone have access to approved promotional materials.
Track regulated content to assess engagement, use, and risk
In the Vera Dashboard, you can then inspect each protected file to track who’s opened it, where in the world it’s been opened, how materials are being consumed and shared, and even how long the user has been looking at the content to better understand engagement. It’s a powerful way to not only make sure files are used appropriately, but many marketing teams use the Dashboard to identify their most effective assets.
With Vera, tracking regulated content gives your compliance team a full audit report and a record of where your liability starts and ends.
Revoke access to expired content
What happens at the end of a document’s lifecycle, when materials are out of date, or a new version has been approved? Use Vera to instantly revoke access to all copies in the market with a single click of a button. By turning off access to expired content, any and all copies, including those that have been moved offline, posted online, saved in a different format, or renamed will no longer open for your recipients.
Navigate to the outdated file in the Vera Dashboard, click “Revoke all access” and all copies will no longer be available to recipients.
This action will also appear in the activity log for that file, giving your team a defensible record for regulatory agency audits that your team is on top of regulated promotional materials.